Analisis Pemasaran Karet Di Desa Kopah Kecamatan Kuantan Tengah Kabupaten Kuantan Singingi

DAFTAR ISI        

                                                                                                            Halaman

KATA PENGANTAR...........................................................................    i

RINKASAN..........................................................................................   ii

DAFTAR ISI.........................................................................................   iii

DAFTAR GAMBAR............................................................................   IV

DAFTAR TABEL.................................................................................   V

I.      PENDAHULUAN.........................................................................       1

      1.1. Latar Belakang.........................................................................       1

      1.2. Perumusan Masalah..................................................................       5

      1.3. Tujuan dan Manfaat Penelitian...................................................       7

II.     TINJAUAN PUSTAKA

         2.1. Pembangunan Perkebunan Karet..............................................       8

         2.2. Pemasaran................................................................................       9

2.3. Analisis Pemasaran...................................................................     16

         2.3. Pelapisan Sosial........................................................................     17

         2.4. Perspektif Teoritis Hubungan Patron-Client...............................     18

         2.5. Tinjauan Hasil Penelitian Terdahulu............................................     19

III.   METODE PENELITIAN

                  3.1. Tempat dan Waktu Penelitian....................................................     22

      3.2. Metode Penganbilan Sampel dan Data......................................     23

      3.3. Analisis Data.............................................................................     24

            3.3.1. Margin Pemasaran...........................................................     25

            3.3.2. Keuntungan Pemasaran....................................................     26

            3.3.3. Efisiensi Pemasaran..........................................................     26

            3.3.1. Identifikasi Bentuk Hubungan Patron-Clien Antara Petani                       Dengan Taoke       26

 3.4. Konsep Operasional......................................................................     27

IV.       HASIL DAN PEMBAHASAN

            4.1. Keadaan Umum Desa Penelitian .....................................................      30

                   4.1.1. Topografi Desa .....................................................................      30

                   4.1.2. Mata Pencaharian Penduduk .................................................      30

                   4.1.3. Sarana dan Prasarana Desa...................................................      31 

                   4.1.4. Potensi Perkebunan Karet di Kuantan Singingi…………..          32

            4.2. Identitas Sampel .............................................................................      33

                   4.2.1. Sampel Petani .......................................................................      33

                         4.2.1.1. Umur ...........................................................................      34

                         4.2.1.2. Tingkat Pendidikan.......................................................       35

                         4.2.1.3. Jumlah Tanggungan Keluarga........................................      35

                         4.2.1.4. Pengalaman Usahatani..................................................      36

                   4.2.2. Sampel Pedagang..................................................................      37 

            4.3. Identifikasi Pola Pemasaran Karet Petani Desa Kopah.....................      38

                   4.3.1. Harga Pemasaran Karet di Kuantan Singingi...........................      39

4.3.2. Saluran Pemasaran................................................................      40

            4.4. Analisis Pemasaran..........................................................................      42

                   4.4.1. Harga Pemasaran karet..........................................................      45

                   4.4.2. Mekanisme Pembentukan Harga............................................      48

            4.5. AnalisisHubungan Petani dengan Pedagang (Patron-Client)……     49

                  4.5.1. Proses pembentukan………………………………………..     49

                  4.5.2.  Keadaan hubungan patron-client petani karet……………..     53

V. KESIMPULAN DAN SARAN

            5.1.Kesimpulan .....................................................................................      55

            5.2. Saran .............................................................................................      56

DAFTAR PUSTAKA ......................................................................................

LAMPIRAN ...................................................................................................