Analisis Pemasaran Karet Di Desa Kopah Kecamatan Kuantan Tengah Kabupaten Kuantan Singingi

DAFTAR ISI        

                                                                                                            Halaman
KATA PENGANTAR...........................................................................    i
RINKASAN..........................................................................................   ii
DAFTAR ISI.........................................................................................   iii
DAFTAR GAMBAR............................................................................   IV
DAFTAR TABEL.................................................................................   V

I.      PENDAHULUAN.........................................................................       1
      1.1. Latar Belakang.........................................................................       1
      1.2. Perumusan Masalah..................................................................       5
      1.3. Tujuan dan Manfaat Penelitian...................................................       7
II.     TINJAUAN PUSTAKA
         2.1. Pembangunan Perkebunan Karet..............................................       8
         2.2. Pemasaran................................................................................       9
2.3. Analisis Pemasaran...................................................................     16
         2.3. Pelapisan Sosial........................................................................     17
         2.4. Perspektif Teoritis Hubungan Patron-Client...............................     18
         2.5. Tinjauan Hasil Penelitian Terdahulu............................................     19

III.   METODE PENELITIAN
                  3.1. Tempat dan Waktu Penelitian....................................................     22
      3.2. Metode Penganbilan Sampel dan Data......................................     23
      3.3. Analisis Data.............................................................................     24
            3.3.1. Margin Pemasaran...........................................................     25
            3.3.2. Keuntungan Pemasaran....................................................     26
            3.3.3. Efisiensi Pemasaran..........................................................     26
            3.3.1. Identifikasi Bentuk Hubungan Patron-Clien Antara Petani                       Dengan Taoke       26
 3.4. Konsep Operasional......................................................................     27

IV.       HASIL DAN PEMBAHASAN
            4.1. Keadaan Umum Desa Penelitian .....................................................      30
                   4.1.1. Topografi Desa .....................................................................      30
                   4.1.2. Mata Pencaharian Penduduk .................................................      30
                   4.1.3. Sarana dan Prasarana Desa...................................................      31 
                   4.1.4. Potensi Perkebunan Karet di Kuantan Singingi…………..          32
            4.2. Identitas Sampel .............................................................................      33
                   4.2.1. Sampel Petani .......................................................................      33
                         4.2.1.1. Umur ...........................................................................      34
                         4.2.1.2. Tingkat Pendidikan.......................................................       35
                         4.2.1.3. Jumlah Tanggungan Keluarga........................................      35
                         4.2.1.4. Pengalaman Usahatani..................................................      36
                   4.2.2. Sampel Pedagang..................................................................      37 
            4.3. Identifikasi Pola Pemasaran Karet Petani Desa Kopah.....................      38
                   4.3.1. Harga Pemasaran Karet di Kuantan Singingi...........................      39
4.3.2. Saluran Pemasaran................................................................      40
            4.4. Analisis Pemasaran..........................................................................      42
                   4.4.1. Harga Pemasaran karet..........................................................      45
                   4.4.2. Mekanisme Pembentukan Harga............................................      48
            4.5. AnalisisHubungan Petani dengan Pedagang (Patron-Client)……     49
                  4.5.1. Proses pembentukan………………………………………..     49
                  4.5.2.  Keadaan hubungan patron-client petani karet……………..     53

V. KESIMPULAN DAN SARAN
            5.1.Kesimpulan .....................................................................................      55
            5.2. Saran .............................................................................................      56
DAFTAR PUSTAKA ......................................................................................

LAMPIRAN ................................................................................................... 

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