Analisis Sistem Pemasaran Minyak Nilam di Desa Keritang Hulu Kecamatan Kemuning Kabupaten Indragiri Hilir

DAFTAR ISI

                                                                                                               Halaman

KATA PENGANTAR...............................................................................   i

ABSTRAK................................................................................................. ii

DAFTAR ISI.............................................................................................. v

DAFTAR TABEL...................................................................................... viii

DAFTAR GAMBAR................................................................................. ix

DAFTAR LAMPIRAN............................................................................. x

I.... PENDAHULUAN................................................................................ 1

      1.1. Latar Belakang................................................................................ 1

      1.2. Perumusan Masalah  6

      1.3. Tujuan dan Manfaat Penelitian.......................................................... 6

II.  TINJAUAN PUSTAKA

               2.1. Arti dan Luang Lingkup Agroindustri................................................ 8

2.2. Deskripsi Minyak Atsiri Nilam......................................................... 10

2.3. Penyulingan Daun Nilam.................................................................. 13

2.4. Pemasaran Pertanian........................................................................ 15

2.5. Saluran, Margin, Biaya, Keuntungan, dan Efisiensi Pemasaran........... 20

         III. METODE PENELITIAN

      3.1. Tempat dan Waktu Penelitian........................................................... 22

      3.2. Metode Pengambilan Sampel dan Data............................................ 22

      3.3. Metode Analisis Data...................................................................... 23

            3.3.1. Analisis Margin Pemasaran..................................................... 23

      Halaman

            3.3.2. Analisis Keuntungan Pemasaran.............................................. 23 

            3.3.3. Analisis Efisiensi Pemasaran.................................................... 24

      3.4. Konsep Operasional........................................................................ 25

IV. HASIL DAN PEMBAHASAN

      4.1. Keadaan Umum Daerah Penelitian................................................... 29

            4.1.1. Geografi dan Topografi........................................................... 29

            4.1.2. Keadaan Penduduk................................................................ 29

            4.1.3. Pendidikan............................................................................. 31

            4.1.4. Penggunaan Lahan.................................................................. 33

            4.1.5. Mata Pencaharian................................................................... 33

      4.2. Identitas Petani Responden.............................................................. 34

            4.2.1. Umur Petani Responden ........................................................ 35

            4.2.2. Tingkat Pendidikan Petani Responden..................................... 36

            4.2.3. Pengalaman Berusahatani dan Agroindustri

                      Petani Responden................................................................... 37

            4.2.4. Jumlah Tanggungan Keluarga Petani Responden...................... 38

            4.2.5. Luas Lahan Petani Responden................................................ 39

      4.3. Identitas Pedagang Responden......................................................... 40

            4.3.1. Umur Pedagang Responden.................................................... 40

            4.3.2. Tingkat Pendidikan Pedagang Responden............................... 40

            4.3.3. Pengalaman Berdagang Pedagang Responden......................... 41

            4.3.4. Jumlah Tanggungan Keluarga Pedagang Responden................ 41

     

      Halaman

      4.4. Keadaan Pemasaran........................................................................ 42 

            4.4.1. Analisis Fungsi-Fungsi Pemasaran........................................... 43 

            4.4.2. Lembaga dan Saluran Pemasaran............................................ 56              4.4.3. Biaya, Margin, Keuntungan dan Efisiensi Pemasaran....................................................... 59

V. KESIMPULAN DAN SARAN

      5.1. Kesimpulan..................................................................................... 64

      5.2. Saran.............................................................................................. 65

DAFTAR PUSTAKA................................................................................. 66 

LAMPIRAN